During my time at Tourlane, I had a diverse role that required me to handle a wide range of responsibilities. As a Senior Visual Designer, I not only created innovative designs but also took the lead in strategic planning, brainstorming, developing concepts, managing budgets, and providing reports. My contributions surpassed those of a typical designer and were more similar to those of a creative strategist. I played an essential role in the marketing team, generating a weekly revenue of at least 15K€ from a single channel. Over the course of my five-year tenure, I achieved several noteworthy accomplishments. If you need more information, please feel free to ask.
Various Marketing Campaign Assets
Asset type: Digital banners​​​​​​​

Tourlane & Atlantic Canada cooperation. Deliverable includes Landing Page, Newsletter, and Social Post

Celebrating 2022 International Women's Day, we created #BreakTheBias campaign series. You can check the article here https://www.tourlane.de/weltfrauentag-breakthebias/

GDN banners for the US market

Various Content Marketing assets from data visualizations to infographics. See the live version here or check this sample of the French version https://www.tourlane.fr/tendance-voyage/

Newsletter template & smart components
Asset type: Prototype

The CRM team and I have finally found a solution to speed up our newsletter production. I designed the new newsletter template as a dynamic component based on Stripo's smart element principle.

I simplified our standard grid system to fit into technical requirements of email design.

The preview of the final newsletter template can be found here 

Printable Itinerary
Asset type: Prototype

Transforming web-based itinerary design into a printable travel document. In this project, I worked closely with a UX Designer, Product Manager, and Developer 

The UX edge cases

Our existing UI components need to be adapted to meet print requirements both for standard A4 paper as well as for Letter size (US Market)

The printable itinerary is part of Tourlane travel document. The travel document itself consists of many different elements that cannot be automated due to the complexity of our product. 

TV Spot & Video Ads
Please note that this project was teamwork, not individual work. The adaptation of the TV spot into social media ads e.g Instagram Story was my individual contribution 
The Unboxing Experience
Working on Tourlane's first project, the Tourlane Travel Box, was a privilege and played a significant role in my hiring. This project aimed to boost customers' excitement before their first trip, and I successfully executed it. Customers received an envelope with their booking confirmation, a postcard specific to their destination, their Travel Expert's business card, and a tea that reflects the continent they will visit upon booking. Before departure, customers received a box containing their travel documents and merchandise. I handled everything from concept to design, budgeting, and communication with vendors. Despite my initial opposition to detailed personalization due to the complexity it adds to fulfillment, the company launched the travel box in 2018.
Several months after the launch, I organized a feedback session with the Document Handling team to demonstrate that detailed personalization is costly and complicated without a significant impact. The team was responsible for fulfilling the travel box. Subsequently, we incorporated the travel box in our user interviews, and the findings indicated that the travel box is not a necessity. However, the management chose to retain the travel box and offer it to budget-conscious travelers. My primary objective was to determine ways of minimizing the cost and complexity of fulfilling the travel box.
The very first Tourlane Magalogue
(Magazine + Catalogue)
Under the supervision of the CDO, I led the production of the very first Tourlane magazine. One of my key responsibility was to manage external resources (Graphic Designer, Illustrator, and Content writer) and made sure all assets were delivered on time. This project was designed as an inspirational gift for our existing customers during the holiday season as part of the CRM initiative. Despite the time constraint, we managed to finish this project within seven weeks from ideation to production. 

VIP Program Launch for Existing Customers​​​​​​​
Inspirational Newsletter Template (2019)
Project type: Prototype
Social Media
Merchandise & In-Country Branding
Water Bottle
Water Bottle
Goodie bag
Goodie bag
Gym bag
Gym bag
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