During the pandemic, Tourlane put me on short-time work 50% (April 2020 – July 2021). That period was one of the best times in my life; I didn't have to work on Mondays and Fridays and it felt like a dream. People probably think I was chilling, but I wasn't. I did so many things, including cooking, reactivating my YouTube channel, and sometimes I did online streaming. Short to say, I invested the rest of my 50% time creating online content and became more creative. I run my yet unprofitable YouTube channel since 2015 about studying in Germany. In May 2020, I finally relaunched and rebrand my YouTube channel with a new concept of life, food, and love and slowly stepped away from the student image. The look and feel of my content can be seen now across all my social media channels. Additionally to my content relaunch, I also created a second personal brand for my gaming content called Lady Fintastic.
I see content creation as my hobby, which can be very inspiring and beneficial for my profession as a visual designer. My long-term goal is to grow and maintain my now small friends and family community to become a bigger community for anything related to life, food, and love.
The old logo of Findri Hodir YouTube Channel
This is the new logo that is already closer to what I want to show. I'm a Libra, just FYI and I love pink, obviously. As a designer myself I found it quite difficult to turn my personal identity into a brand identity. I'm sure one day I will change my mind again :D
